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Both Sides Are The Customer

Bill & Ben Most interactions can be boiled down to what is happening between the two people involved. We’ll call the Bill & Ben for the purposes of this example. Ben sold a faulty Thing to...

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Contextualisation – the Known Knowns & the Known Unknowns

Suddenly there is a lot of noise  about contextualising data. I was trying to explain this to someone when I realised there was a very personal explanation, and it highlighted the dangers of doing this...

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